UPSIDE Living

Project general facts

UPSIDE Living is a contemporary lifestyle-driven residential community located in the heart of Business Bay, one of Dubai’s most dynamic urban districts. Conceived as more than just a building, the project represents a new way of living focused on connection, flexibility, and purpose. Its modern architectural expression, premium materials, and carefully selected finishes are complemented by panoramic views of Burj Khalifa and the Dubai Water Canal, creating an inspiring environment for modern city life.

The residences at UPSIDE Living are fully furnished and thoughtfully designed to support fast-paced, modern lifestyles. Interiors combine functional layouts, comfortable furniture, bespoke joinery, and high-quality materials to create spaces that are both practical and refined. Smart home features, keyless access, and fully equipped kitchens with SMEG appliances ensure effortless everyday living, allowing residents to focus on productivity, creativity, and personal growth.

Life at UPSIDE Living revolves around a rich ecosystem of shared spaces and amenities that encourage interaction, wellness, and balance. Residents enjoy coworking spaces, private meeting rooms, landscaped gardens, outdoor patios, a swimming pool with sun deck, a fully equipped gym, sports courts, jogging tracks, and curated social events. Complemented by food and beverage outlets, community lounges, and a welcoming lobby with concierge-style services, UPSIDE Living delivers a seamless, community-oriented lifestyle in the heart of Dubai.

Location description and benefits

Business Bay is one of Dubai’s most dynamic and fast-paced neighborhoods, known as the city’s central business, commercial, and residential hub. Located just minutes from Downtown Dubai and the iconic Burj Khalifa, it offers a strategic location with seamless access to Sheikh Zayed Road and Al Khail Road. Business Bay is a prime destination for professionals, entrepreneurs, and investors looking to be at the heart of Dubai’s thriving economy, with a skyline defined by high-rise towers, luxury hotels, and modern office spaces.

Beyond its corporate appeal, Business Bay has evolved into a vibrant lifestyle destination. The area features a wide range of residential options, from upscale studios to spacious penthouses, many with stunning views of the Dubai Canal. Residents enjoy an urban lifestyle with access to fine dining, boutique cafes, waterfront promenades, gyms, and art spaces, all set against a backdrop of architectural elegance. The Dubai Water Canal also adds a touch of serenity, perfect for walks, boat rides, or simply enjoying the city lights by the water.

As one of the most well-connected and sought-after areas in Dubai, Business Bay continues to grow as a leading hub for luxury living and commercial innovation. Whether you’re working, living, or investing, it offers the perfect blend of modern convenience, cosmopolitan energy, and high-end urban living — all in one prime location.

1 704 888 AED

Price from

Feb 2023

Completion date

Info. coming soon

handover

Info. coming soon

property size

Info. coming soon

Type of property

Info. coming soon

status

Sep 2026

Furnishing

Facilities

State-of-the-art Gymnasium
Image for general understanding
Coworking Spaces
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Private Meeting Rooms
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Outdoor Patios
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Landscaped Gardens
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Pool & Sun Deck
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Sports Courts
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Running Track
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Games Room
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Parking

1
Apartment
1 parking spots

Project general facts

UPSIDE Living is a contemporary lifestyle-driven residential community located in the heart of Business Bay, one of Dubai’s most dynamic urban districts. Conceived as more than just a building, the project represents a new way of living focused on connection, flexibility, and purpose. Its modern architectural expression, premium materials, and carefully selected finishes are complemented by panoramic views of Burj Khalifa and the Dubai Water Canal, creating an inspiring environment for modern city life.

The residences at UPSIDE Living are fully furnished and thoughtfully designed to support fast-paced, modern lifestyles. Interiors combine functional layouts, comfortable furniture, bespoke joinery, and high-quality materials to create spaces that are both practical and refined. Smart home features, keyless access, and fully equipped kitchens with SMEG appliances ensure effortless everyday living, allowing residents to focus on productivity, creativity, and personal growth.

Life at UPSIDE Living revolves around a rich ecosystem of shared spaces and amenities that encourage interaction, wellness, and balance. Residents enjoy coworking spaces, private meeting rooms, landscaped gardens, outdoor patios, a swimming pool with sun deck, a fully equipped gym, sports courts, jogging tracks, and curated social events. Complemented by food and beverage outlets, community lounges, and a welcoming lobby with concierge-style services, UPSIDE Living delivers a seamless, community-oriented lifestyle in the heart of Dubai.

Location description and benefits

Business Bay is one of Dubai’s most dynamic and fast-paced neighborhoods, known as the city’s central business, commercial, and residential hub. Located just minutes from Downtown Dubai and the iconic Burj Khalifa, it offers a strategic location with seamless access to Sheikh Zayed Road and Al Khail Road. Business Bay is a prime destination for professionals, entrepreneurs, and investors looking to be at the heart of Dubai’s thriving economy, with a skyline defined by high-rise towers, luxury hotels, and modern office spaces.

Beyond its corporate appeal, Business Bay has evolved into a vibrant lifestyle destination. The area features a wide range of residential options, from upscale studios to spacious penthouses, many with stunning views of the Dubai Canal. Residents enjoy an urban lifestyle with access to fine dining, boutique cafes, waterfront promenades, gyms, and art spaces, all set against a backdrop of architectural elegance. The Dubai Water Canal also adds a touch of serenity, perfect for walks, boat rides, or simply enjoying the city lights by the water.

As one of the most well-connected and sought-after areas in Dubai, Business Bay continues to grow as a leading hub for luxury living and commercial innovation. Whether you’re working, living, or investing, it offers the perfect blend of modern convenience, cosmopolitan energy, and high-end urban living — all in one prime location.

Visualisations

Location

Business Bay
Business Bay

Buildings in project

Tower
Studio & 1 bedroom apartments

Typical units and prices

apartments
0
AED from 1,473,888
AED to 1,805,888
470 sqft
44 m2
568 sqft
53 m2

Developer info

SRG Holding
https://www.srg.ae/
inquiry@srg.ae
Working time:
Monday - Wednesday
8:30 AM - 6 PM
Thursday - Sunday
8 AM - 6 PM
Dubai based SRG Holding is one of the leading family-owned holding companies in the UAE, with extensive operations in property development and management, hospitality, real estate investments, and wholesale trading. Founded in 1958 by Abdulsalam AlRafi to trade agricultural commodities such as tea, sugar and rice in the AlRas Deira souq, SRG Holding has since grown to become one of the Emirate’s leading family-owned holding companies, with extensive operations. Some of the city’s most recognisable landmarks have been built and managed by SRG Holding, including Burj Al Salam, Sheraton Grand Hotel Dubai, AlSalam Hotel Suites, Marina Heights Tower and AlSalam Grand Hotel & Hotel Apartments. The group operates across the entire real estate value chain, including project development, facilities management, and leasing and sales services.

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Ideal Investment

Milan Hnilica

Milan is a seasoned investment expert renowned for his strong analytical capabilities and in-depth understanding of financial markets. He consistently identifies and recommends optimal investment opportunities tailored to client needs, while building and maintaining long-term, trust-based relationships. His strategic approach, combined with a commitment to client success, positions him as a reliable and valued advisor in the investment fiel

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